The Complete Guide to Setting Up Your Listing

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The NI Wedding Directory

August 11, 2025

Guide

Business

Listing

A well-crafted directory listing isn’t just a digital business card, it’s your 24/7 sales tool for reaching engaged couples. Here’s how to make sure yours is fully optimised for visibility, clicks, and enquiries.

1. First Impressions Count: Start with Images & Logo

  • Add up to 9 high-quality images that showcase your style, work, and personality.

  • Include a clear, professional logo to make your brand instantly recognisable.

  • Use a mix of photos to grab the couples' attention

2. Link It All Up

Make it easy for couples to connect with you everywhere:

  • Social links: Instagram, Facebook, TikTok, YouTube, WhatsApp, Website

  • Booking & scheduling links so couples can take immediate action.

  • A short, engaging video to give them a feel for your personality and service.

3. Add Personality & Expertise

  • Add your name so couples feel more comfortable

  • Share a Top Tip for couples, something practical, personal, and unique.

  • Tell us about your sustainability efforts to appeal to eco-conscious couples.

  • Include details like price range (affordable → luxury), team size, and established year.

  • Let couples know if you cater for elopements and how many weddings you’ve completed.

4. Add Depth

  • Create special offers to encourage enquiries.

  • Upload brochures so couples can explore packages.

  • Place your business in up to three categories to appear in more searches.

5. Location, Location, Location

  • Add your County so local couples can easily find you.

  • If you work nationally or internationally, mention that in your description.

6. Write a Description That Works (no AI fluff!)

Your description is where you connect and convert. Avoid common pitfalls:

  • Too short → Not enough info to hook couples.

  • Too long → Couples skim and miss key details.

  • Overloaded with emojis → Can look unprofessional.

  • Obviously AI-generated → Feels generic and lacks warmth.

Tips for a great description:

  • Write in a natural, friendly tone. Imagine speaking to your dream couple.

  • Highlight your style, approach, and values, not just what you do.

  • Include keywords couples might search for (think SEO).

  • Break text into short paragraphs for easy reading.

7. Keep It Fresh for a Visibility Boost

Every time you update your listing, such as new images, offers, articles, or real weddings, your profile gets a “New Updates!” tag and moves higher in search results for a while.


Optimisation Checklist ✅

  1. IMAGES & LOGO
    • Upload up to 9 high-quality images
    • Include a clear, professional logo
    • Mix detail shots, wide scenes, and candid moments

  2. LINKS & CONTACTS
    • Add Instagram
    • Add Facebook
    • Add TikTok
    • Add YouTube
    • Add WhatsApp
    • Add Website
    • Add booking or scheduling link
    • Add a video introduction or showcase

  3. PERSONALITY & DETAILS
    • Share a Top Tip for couples
    • Add sustainability efforts
    • Add price range (affordable → luxury)
    • Add team size
    • Add year established
    • Indicate if you cater for elopements
    • Add number of weddings completed

  4. OFFERS & CONTENT
    • Create a special offer
    • Upload brochures
    • Place business in up to 3 categories

  5. LOCATION
    • Add County
    • Mention if you work nationally or internationally

  6. DESCRIPTION
    • Write in a natural, friendly tone
    • Keep it concise but informative
    • Avoid excessive emojis
    • Make it feel personal (not AI-generated)
    • Include keywords couples might search for (SEO)
    • Use short paragraphs for readability

  7. ONGOING UPDATES
    • Refresh images, offers, articles, or real weddings regularly to trigger “New Updates!” tag and boost visibility